Publicity & Promotion

The success of CARPEX 2010 will be the targeted marketing and promotional campaign, designed to ensure a high quality attendance by decision makers and specifiers.

This will incorporate:

Direct mail

Using the lists that Quartz Publishing & Exhibitions has built and acquired over the years of publishing Cleaning & Maintenance and organising the Cleaning Show, CARPEX 2010 and WINDEX 2010 will be promoted to every important person in the industry.

Advertising:

In addition to the extensive advertising campaign carried by Cleaning & Maintenance there will also be an awareness raising campaign in other relevant media.

Electronic promotional campaign:

A high proportion of the lists developed by Quartz have email addresses and have opted to receive online messages. Experience shows that this is now the most popular means of receiving business information and a strong branded email campaign will be used.

Press and public relations:

Cleaning & Maintenance magazine will give CARPEX 2010 extensive editorial coverage but other relevant printed media will also carry previews.

Loose inserts:

Over 100,000 loose inserts/tickets will be inserted in various magazines encouraging potential customers to register to attend the shows.

Interactive Website:

Full service websites will support the shows and will be a comprehensive guide for both visitors and exhibitors. It will also allow exhibitors to have an entry on the site therefore attracting even more visitors to their stand.